Unique Success Story: Todo Verde

Since starting in late 2008 we’ve helped over 13,000 up-and-coming brands, designers and artists. One of the most rewarding things is watching people and their businesses grow over the years, from setting up small booths and selling at our pop-up markets to becoming million-dollar companies! Meet Todo Verde…

Founded by Chef Jocelyn Ramirez in 2015, Todo Verde’s mission is to create delicious and healthy plant-based food inspired by Jocelyn’s Mexican-Ecuadorian roots. The company started selling their delicious juices and food at our pop-up markets in 2016 and since then has seen amazing growth and success…

In 2020 Jocelyn published published her first cookbook, La Vida Verde: plant-based Mexican cooking with authentic flavor, which was an instant Amazon best-seller. in 2021, she opened todo verde as the official concessionaire for the LA Philharmonic’s Ford venue, creating the first plant-forward major concert venue in the city!

Jocelyn is now a recipe contributor to NY Times and an in-demand speaker, while Todo Verde offers catering, classes, and has their own packaged line of seasoning! We can’t wait for cookbook number two? :)