Meet the Unique Team
Our mission is to provide opportunities that help entrepreneurs, designers and artists grow and increase success - helping to take their businesses to the next level. All while helping the public discover and support local small businesses, creativity and take part in community. Our very first market, #UniqueLA, started in December of 2008 and instantly became the largest indoor 'buy local' shopping event in the country. Every year close to 50k attendees come to discover independent designers/artists and buy local at our markets (an estimated $1 million is spent at each two-day show). We hold three major shopping events in LA per year, plus smaller educational and retail experiences. In 2018 we will produce markets in other cities across America including Austin, Boston, Seattle, DC, Denver, Minneapolis, and Phoenix.
UNIQUE was created by community leader, creative director and former TV design personality Sonja Rasula as a way to bring local-made design and art to the masses while helping to grow and support the US economy and small businesses.The idea of a giant trade show-sized shopping event came to her as she sat in traffic, frustrated with having to drive across the city to numerous shops to buy gifts for a friend. "It dawned on me that there needed to be a large-scale community shopping event where you could buy loads of cool, curated items in one place." Hailed the fresh face of a growing conscious consumerism movement, Sonja’s mission is simple: “I want to bring modern, independent design to the masses. My goals are to help designers and small businesses grow, to inject money into the local economy, and to teach shoppers the value of conscious consumerism..."