Designer Q&A: Continuous
What do you think the name Continuous stands for? You'll be surprised to find out! Read our Designer Q&A with the founder of the brand Gail Gonzales.
Founder: Gail Gonzales
Favorite thing about LA? The traffic. Love it!!!
What do you make? Mens & Womens surf, skate, snow, street and active apparel
How long have you been in business? One year
What inspired you to start your line? Got laid off.
What makes your products special? The line. In our graphic tees, one continuous line makes an image, representing a person's journey through life. It doesn't stop. It stays continuous. Our tagline: "Don't stop. Stay Continuous."
Have you had any major recognition? We won Magic's Launch Pad Emerging Designer for 2011-2012. Selected and debuted Spring/Summer mens and womens line 2012 for LA Fashion Week.
Where are your products sold? Select stores throughout the nation. Online at store.thecontinuousline.com and currently at Jokenstyle Showroom for wholesale in New Mart.
As a Small Buisness owner what are the challenges you face? The main struggle is capital. It is really expensive when you add up all the costs associated when putting out a brand. Another struggle is space. When you have no money, you have no space. Be careful about the people you choose to go for the ride. You need more people other than yourself. If you want to make clothes, a good resource is Fashion Business Inc., a non-profit organization that helps young designers starting out their lines.
If you can give 1 piece of an advice to someone starting their own line what would that be? Quit before you start, unless you're truly passionate.
What are your plans for future? Burn the boats. I just took a TD Ameritrade seminar and the speaker quoted Napolean at burning the boats so there was no other option than conquering.