Sam Rader is a self-taught mixed-media perfumer, who has always been a sensualist and was sparked to create Dasein while sniffing the air in Big Sur. All of the Dasein scents are hand-blended by Sam at her home in the hills of Glassell Park, in Los Angeles. Since creating Dasein Sam's scents have gained a strong cult following and have been written about by Vogue, In Style and New York Magazine to name a few. You can find the line at the best boutiques around the world, as well as buy them online.
1. What makes your work unique? I am a self-taught perfumer, which is a pretty unique approach in the perfume industry. Since I have no formal training, my nose leads me intuitively, which can deliver some pretty outside-the-box scents. People who are drawn to my fragrances often say, "I never like perfume, but I love your scents".
2. What advice do you have for people on making that switch from struggling creative to successful business owner? Do it yourself (or hire really good people to do things in-house). Often the middle men like distributors, web designers, marketers or PR people drain your funds and they don't have the same drive to propel you that you or your employees do. You can cold call stores and press yourself, design your own website (I used SquareSpace), save a lot of cash and probably get better results!
3. Everyone hears about success stories but it's important to hear about failure too. Have you failed and if so, do you have any advice for aspiring entrepreneurs? My first year in business I expected to launch four fragrances. Because of internal setbacks, issues with sourcing materials, etc., I was only able to launch one fragrance. I was really attached to the original goal, and felt like a failure. Especially when stores and customers kept asking me where the new scents were that they had been expecting. I finally got into the mindset of acceptance, and since then the snafus and setbacks don't faze me in the same way. So my advice for aspiring entrepreneurs is: Focus on your own serenity and try to accept life on life's terms.
4. Let's spread the love...Who is doing great work in your circle that you would love to give shout-outs to? My dear friend Lara May Myerratken is making the most beautiful crystal paintings, made with mineral watercolor paint and crystal charged water. They are all over my house. She also happens to be one of my favorite musicians.
My friend Jana Blankenship is doing wonderful things with essential oils in bath and beauty products. She is an inspiration and has helped me from the beginning.
5. What app or program can you not live without? Wunderlist! It's especially helpful if you have employees. You can share to-do lists, order items by date they need to be completed, see when certain things were completed and by whom, etc. The app syncs with your computer, phone and ipad in real time.
6. What are a few of your favorite albums?
John Gold - A Flower In My Head
Benji Hughes - A Love Extreme
The Silver Lake Chorus - The Silver Lake Chorus
The Rescues - Let Loose The Horses
El May - The Other Person Is You
Karol Conka - Batuk Freak
7. Everyone has an a-ha moment. When was yours? My a-ha moment came in 2012 in Big Sur when I was sniffing the air and inhaled the heavenly combination of lilacs, sagebrush, woodsmoke, sea mist and wet pavement. I realized commercial fragrances would never have the guts to combine herbs and flowers and smoke and salt. I wanted to bottle something that delicious and irreverent, and decided to become a perfumer on the spot.